Analysis Of The Development Level Of The Global Children's Playground Industry And The Scale Of The Future Market


Analysis of the development level of the global children's playground industry and the scale of the future market


At present, the development level of the global children's playground industry is uneven. The production and consumption of the global children's playground industry are mostly distributed in Europe, North America and Asia-Pacific. The distribution of children's playgrounds in other regions is relatively small, mainly in Europe, North America, etc. The children's playground industry in the region is developing rapidly, the industry is mature, and the development level of science and technology and culture industries are among the highest in the world. The market for children's playground industry is forward-looking, and its industry has a high sense of cultural identity. There is a high degree of market competitiveness in the children's park market around the world.


Domestic traditional indoor amusement parks are obviously outdated compared with foreign advanced indoor amusement parks. China's indoor amusement park industry is currently in the initial stage of development, but the industry supply is sufficient, and the market is still in the development stage. With the development of the economy and the improvement of people's income level, the time for people to use leisure activities will increase, and the proportion of consumption expenditure for culture and entertainment will increase greatly.


It is expected that the indoor children's amusement park industry market will maintain a medium-to-high-speed growth in 2017-2022, with a market size of 149 billion yuan in 2021, an increase of nearly 40% compared with 2016. With the rapid development of the economy, the development of large-scale children's amusement equipment has become a trend of change, and parents have the first choice for children to play. The weather is getting hotter and the indoor children's playground is getting hotter. Playing the naughty castle in the summer, letting the child be in a thrilling, safe and secure play environment is the expectation of many young parents.


I. Industry supply capacity in 2016


The competition of modern amusement parks must first gather in space competition. In other words, the integration of the same theme in a particular area will be inevitable. During this integration, a group of amusement parks will be closed down or merged for acquisition, while a competitive amusement park will continue to grow; If the potential is not great, there will be no amusement parks with the same dominant products in the same market.


As the competitive pressure of the industry increases, some small-scale amusement parks will be eliminated, and the industry concentration will gradually increase.


II. the industry demand capacity in 2016


Children's play facilities are commonly found in kindergartens, schools, public places and other places of recreation. The main target audience is children.


Interesting rides and adult water rides are hot, and the market has great potential. Every summer, TV shows are staged around the water amusement park, bringing good ratings. With the role of guiding consumption, the audience is eager to try, and many will choose the nearby similar playground to carry out activities.


The important way in which theme parks begin to operate playgrounds is that the growth potential of playground equipment is rapidly increasing. Amusement educational equipment. Children in the early childhood, in the process of growing up, must be accompanied by toys and rides, which is also in line with the nature of children's love to play, but if it is just a simple play, there is not much meaning, the child should be playing. Well educated.


With the rapid development of the economy, the development of large-scale children's amusement equipment has become a trend of change, and parents have the first choice for children to play. The weather is getting hotter and the indoor children's playground is getting hotter. Playing the naughty castle in the summer, letting the child be in a thrilling, safe and secure play environment is the expectation of many young parents.