How To Seize The Parent-child Consumer Market?
How to seize the parent-child consumer market?
1. Improve parent-child consumer service
Considering taking a child to travel, you must prepare a lot of specific items. The park should fully consider the actual needs of the players and arrange proper services for the family.
2, add parent-child entertainment equipment
With the “post-80s and post-90s” becoming the mainstream of household consumption, parent-child mutual entertainment equipment is the key node to seize this part of the consumer group. These young parents also want to mingle with their children, and they also have a child-like heart.
There are a few points to pay attention to when buying parent-child entertainment equipment:
The first point: parents should be interested in playing. Like many children's machines, it is obviously only suitable for children to play. Parents play games with certain irritating features, such as lottery machines, doll machines, simulators, and a bit of skill, which will be of interest to adults. The gameplay is best diversified, the game is rich enough and the adhesion is higher.
Second point: Children can be attracted. The child's first awareness of the visual sense will determine whether the child is interested in playing. They won't have the patience to dig into the fun of the game, and at first glance they decide whether or not to play. Therefore, the appearance of the device and the game screen must be able to attract children. Q cute cute machine, the most suitable.
The third point: parent-child seat. Parents and children on the same stage must first meet the basic conditions of the same platform. At least two seats should be set up. Two or three seats are preferred. In the case of a single seat, parents can only watch and play. At the venue, I often see my parents playing games with their children, screaming and screaming, and guiding each other while PK can get higher scores. This is the meaning of parent-child mutual entertainment, let the family immerse in the same joy.
3. Hosting a special event for parents and children
Each activity has a specific group and purpose. For parent-child players, there is also a need for purposeful activities to increase the rate of repeated visits. Many venues will hold parent-child DIY, parent-child painting and other activities on holidays, as well as birthday parties, etc. The same is true.
However, in addition to these regular activities, there are also some special activities that will make these target consumers more impressed. The cost of the event is not limited, but it is taken from the consumer to the consumer, but it can make the consumer more pleasant and expecting.
In the past, the focus of the parent-child consumer industry chain was mostly in the diet and clothing industry. Now, it has turned to amusement and education. The parent-child market brings advantages to the amusement industry. One is that children-oriented consumption is more likely to generate repurchase. Parental consumption will be in line with the needs of children. As long as the child likes it, the parents will increase the number of repeated visits to the store as appropriate. The second is that the parent-child consumption is mostly based on the family. The customer's unit price is higher. When the family goes out to play, the parents will be more willing to spend money to buy happiness. When they are interested, they are more willing to continue to purchase the money.
Under the consumption upgrade of the downstream music industry, especially for parent-child household consumption, consumers have more requirements for experience. The amusement industry should seize the parent-child consumer market. The key point is to grasp the protagonist of consumption and tap the potential stocks of the customer group. Most of the specific consumer groups should be considered and customized, and differentiated in the parent-child market competition. Avoid homogenization operations.