Top Ten Pain Points In Theme Parks
Top ten pain points in theme parks
First, the construction of theme parks is “great and eager to seek more”; the scale of construction is large, and the pursuit of parks can load more tourists. However, due to the large scenic spots and lack of experience, tourists are more tired to walk, but they have no experience. Relatively substantial content;
Second, the theme selection is the same, lack of individuality, lack of competitiveness, and most of the modes of reproduction; similar to the construction of scenic spots, often unable to form their own characteristics, resulting in fewer tourists;
Third, the planning and design is not in place, the construction of the project is not refined, the use of modern technology is less; the construction level is low, and the attraction to tourists is not enough;
Fourth, the industry self-discipline mechanism is not perfect, the government's leading role has not yet been put in place, and the company's autonomy is poor. The government sometimes does not balance and coordinate the market in order to attract investment. Several companies entered a city or region at the same time. In the process of approval, there was no detailed analysis of the company's positioning, and the company did not consider more factors;
Fifth, the repeatability of the amusement facilities is high; the equipment and facilities in the theme park have not been updated, and they have not been developed according to the theme;
Sixth, there is a lack of high-level, classic rides and performing arts; most theme parks lack classic rides, resulting in low return travel rates;
Seventh, there is a shortage of high-quality talents in theme parks; from planning and design to management and operation, they are all ignorant, and there is no management talent with a wide range of knowledge. This kind of talent cultivation is also lacking;
Eighth, the source market is too local; because the theme park project is not attractive enough, it can only attract some local tourists. This situation abounds;
Ninth, the data on investment management is inaccurate, and the situation of misleading the market is serious; some theme parks in order to attract more investors to invest, falsely report data and influence market orientation;
Tenth, the overall industry or the enterprise itself is chaotic, the profit model is single, and the “ticket economy” is more; the tourists are not in operation and management is in place.
So, what exactly do theme parks do?
First of all, the choice and investment of the region, the choice of region is a very important condition. When choosing a region, the most important thing is to choose the market demand of the theme park, that is, whether there is a demand for the theme park in the market. To solve the dilemma of theme parks, we must first start with regional choices. The regional choices bring about investment and competition in theme parks. How much investment is appropriate in this region, investment is more, business pressure is high, investment is less, there is no competition, equipment, facilities, landscaping inside and outside packaging are not in place. Theme parks must make precise investments.
The theme park's products are also key, first of all to know which products are products. The other is the interaction between theme parks and regional tourism, which is also a key factor in the success of theme parks.
Second, the core of the theme park is culture and theme, which is IP. Culture and theme are the souls of the theme parks that form distinctive features and unique personalities. The construction of theme parks must have cultural themes and must have distinctive features. Culture and themes are just the first step. The second step is the creative and leisure planning of the theme park. After the culture and the theme, we must plan the entertainment. Only valuable IP can enter the market, be converted into products, and be recognized by the market.
Then, the key is creativity, in-depth exploration of the needs of tourists, and creative ideas from the standpoint of tourists.
A theme park must meet a core theme. In addition, in the transmission of tourist information, clear up the ideas, organize the theme park's route and sequence, so that visitors have a reasonable experience in physical and emotional activities during the play, and It is the second time to promote the second time to the theme park, which is the main point of creativity.
Finally, it is the theme design. The theme design is the core part of the theme park design. If there is no good theme design and there is no good story line, the theme park will definitely lose its appeal.
The design of the theme park sums up several principles:
a theme park or an entertainment project, telling only one story
Avoid contradictions and maintain unity;
In the rich theme park entertainment activities, you can hide the preaching, but you can't tell the tourists clearly;
Focus on key themes and story lines with a theme-based creative design concept.
Only industrial diversification can continue to develop, and it will last forever.