Trampoline Into The United States Millions Of Households In China Will Be A Good Market?
Trampoline into the United States millions of households in China will be a good market?
Trampoline was first applied to the field of sports, belonging to a gymnastics, in 2000 was listed as the official Olympic Games events, and then gradually extended to the entertainment area, developed into a trampoline park and all kinds of trampoline clubs. Following the establishment of the first ASTM (American Society for Testing and Materials) standards by IATP (International Association of Trampoline Parks) in 2013, international trampoline entertainment programs have begun to take shape.
As a exotic product, the trampoline industry started relatively late in China. Only in 2013 did the trampoline theme park begin to emerge. Up to now, the number of themed venues above 1000 pings does not exceed 50. From the pre-site venues to medium-term venues design, equipment design, material selection, production, and then to the installation of equipment, venues operation, marketing, China still lacks a set of standardized guidance system, and therefore the domestic trampoline industry is facing products Low quality, serious homogeneity of product structure, overcapacity and fragmentation of operations, a series of problems have not yet been formed.
MAYTEX is the only Chinese manufacturer involved in the development of ASTM standards in the industry. It hopes to consolidate the scattered industry resources in China at this stage, introduce the Asian Sub-council project in the trampoline park and formulate industry standards in line with Chinese characteristics. From the offline theme stadium, MAYTEX will cut the entire trampoline industry chain .
MAYTEX is a trampoline equipment production and R & D company. In 2009, it set up a factory in the mainland to export professional equipment and equipment to the United States, Australia, New and Law. In 2016, it established the self-supporting trampoline sports club brand JUMPFREE and positioned the sports entertainment complex for all ages. Officially settled in Ningbo, becoming China's first large-scale American trampoline club built in the shopping mall.
Jin Chi, the founder of JUMPFREE, said to 36KR that the operation of large-scale composite equipment projects involves three venues, technologies and equipment.
The club has high requirements for the site and space conditions of the project properties, including the height of the venue, the bearing capacity of the ground, the spacing between columns and other factors to be taken into account. JUMPFREE and a number of domestic brands chain shopping mall signed a strategic agreement, to ensure that the site sits worry-free, customizable property, low-cost settled in shops.
Convenient equipment, MAYTEX, which has been involved in the development of the ASTM standard, serves as the main supply for the rear supply chain to deliver pure American standard JUMPFREE.
Technology as a link to the soft power of venues and equipment, including systematic personnel training, teaching safety guidance, equipment installation and maintenance, JUMPFREE contracted are national technical team, to ensure safety and professionalism.
JUMPFREE music base Ningbo store covers an area of 1791 square meters, divided into trampoline theme sports, amusement projects, classic video games, children's experience items, MINI fitness, indoor sports, nutrition theme catering, sports and many other regional content. For the B-side customers, including parent company families, white-collar workers, college students and other C-end customers, including the company building, international schools, professional sports venues, extreme hobby organizations.
Trampoline this sport can be combined with a number of sports activities, extending free trampoline area, sponge ball pool area, dodge ball area, super slam dunk area, slide area, trampoline area, fitness area, high-altitude expansion zone and more A social space with entertainment, professional sports, entertainment, in order to open up more C-vertical users. On the other hand, trampolines that have been incorporated into professional sports have fitness and educational attributes,
Leki receives more than 3000 person-times a month mainly for parent-child consumption, with a turn-over rate of more than 40%. In the early stage of opening up the market and lowering the consumption threshold, the company adopted a single-rate billing model at about 60 yuan per hour. Recently, Card activities, the current membership of up to 5,000 people.
Revenue mainly from the C-site ticket sales, membership fees and B-side's mission to build, expand activities, the company revenue has exceeded 3000000 yuan, the basic breakeven.